Our Story
From a guest house in Hyderabad to itineraries across Kerala and beyond.
As an ardent and passionate travel lover, I, Justin Jose, have always loved the aspects and prospects of tourism. To help people around the world explore and discover this marvelous creation called earth has always fascinated me to the core. This desire and passion has driven me to where I am today.
After a bachelor’s degree in Electronics from Hyderabad I joined the hospitality sector as a Unit Manager in a guest house — almost unexpectedly. Guests there would light up when I said I hail from Kerala. They asked me about everything from tourist places to festivals, climate and people. Quite often the conversations stretched past closing hours, and most of them ended in a quiet wish: to visit Kerala one day.
A wonderful couple, Mr. and Mrs. Podas from Germany, who visited India every year, asked if they could come to my hometown Bekal — beaches, forts, slow village life. That trip was the first complete itinerary I designed: hotel, food, transport, beach mornings, fort walks, temples and churches. Their happiness told me this was more than a job. I joined Mar Ivanios College, Trivandrum, for a Post Graduation in Tourism, took up a front-office role at a leading 3-star hotel, and later worked with the Kerala Tourism Information Centre — learning the state, its people and what travelers really look for.
After my Post Graduation I joined a 5-star luxury resort in Kumarakom as Activity Coordinator, taking guests into interior villages for sunsets and slow afternoons. A stint with an inbound tour operator in Delhi, sending Australian and New Zealand travellers across India, sharpened the craft further. A move to Calicut to source travellers from Dubai, Qatar, Abu Dhabi and Muscat finally lit the spark — to start an agency focused on inbound tourism to God’s own country, Kerala, for travellers from every corner of India and the world.
— Justin JoseFounder, Story Book Holidays